Websites for small business was somewhat out of the reach due to cost until we stepped in. Many clients got their sons or grandsons to put up a web and no one came to it. It became an online brochure that you can send someone to but no one would become a client as they can't find the website.
We understand it's not easy.
Nowadays the web is called "web 3.0". It has changed dramatically do to the social media push and the massive connectivity to various websites. Traffic is still the big issue but unlike the days of web 1.0 there are now ways to drive traffic to your site. Let's take doing business on the web 2.0 one step at a time.
First, the most important thing to understand is that if you want a website to develop world wide sales or even local sales you need to embrace the concept of keywords. The big dog on the block that can send you traffic is Google.
Google operates via keywords and being able to send users to a qualified website based on a keyword search. So what is a keyword anyway? We use them all the time but might not know it. Anytime you put input words into the Google search box those are keywords.
They are words you use to find what you are looking for. Google visits websites and looks at the keywords of the site or tries to figure out what the site is all about. Making a website using keywords and making sure that Google knows what your site is about is paramount or else you will never be found.
We have software that we use to find great keywords for your site. Keywords must fall into 3 categories: they have to be popular (searched for), have low competition (less than 100,000 other web pages use the keyword), and they must have been used to purchase something (not a lookie-loo visitor).
We next take those keywords and analyze the competition position for the top 10 slots from Google for that keyword. Once we compile those statistics we can predict your daily traffic that could be driven to your site by what is known as "off page SEO campaign".
Once you have a site up and it's Google friendly the job is only half complete. Next you have to drive traffic to your site and we have another software program that can do that. It can take up to 6 months to "organically" get on the first page of a Google search for your keyword. We can also show you how to do some of that yourself and save some money. However, without traffic you can't sell anything or have a chance to develop a new client.
Just like a regular store, if they have not customers or traffic you can't sell anything. We help all our clients understand how traffic is generated by the new web 2.0. Here is a PDF of how the web works and how you can get back links to your website; which helps you rank toward one of the top ten slots from Google.
You should use your keywords across all of your web properties, i.e., blogs, websites, facebook and twitter. Also remember to link back to your site from all these other web properties. This is one of many backlink strategies which can help your organic Google ranking for your keywords.
As was mentioned we have a software that can automatically start to get you thousands of high quality backlinks to your site and this will dramatically move you up onto the front page of a Google search return for your keywords. The website in the first position gets 42% of all the clicks for that page!
The second gets 11.9%, third 8.5% and down to number ten at 2.99 %. So if you have a keyword that is searched 100 times a day and you were in the first position on the Google first page, you could expect to receive 42 visitors for that day. So you can see how important it is to not only have popular keywords and use them correctly.